Business Fundamentals
April 11, 2025
We harness technology, analytics, and compliance-driven solutions to enhance decision-making and efficiency.
Where Legacy Meets
the X-Factor
At Cap.X, we are redefining what it means to be a financial and strategic advisory firm. Where others see numbers, we see legacies. Cap.X stands as a global powerhouse of financial engineering, corporate strategy, and capital transformation — partnering with visionaries, entrepreneurs, and institutions to turn ambition into enduring value.
+50
Satisfied Clients
+10
Years of Experience
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About Us
Strategic Execution for Sustainable Growth
Cap.X is a strategic advisory firm dedicated to transforming ambition into enduring legacy. We go beyond conventional consulting — we partner with clients as architects of financial empowerment, catalysts of growth, and stewards of transformation.
VISION
To become the world's most trusted strategic partner, known for turning complex challenges into breakthrough opportunities and helping our clients not just adapt to the future, but actively shape it through bold decisions and innovative thinking.
MISSION
To empower visionary leaders and forward-thinking organizations by providing strategic insights, innovative solutions, and unwavering support that transforms ambitious goals into measurable success stories and sustainable competitive advantages.
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Where Legacy Meets the X-Factor
Our Values
Seven X-Factor principles that define our commitment to transforming financial futures through excellence, expertise, and unwavering integrity.
The X-Factor Advantage
Each principle begins with 'X' - representing the extraordinary factor that sets Cap.X apart
X.cellence
Uncompromising pursuit of the highest standards in every aspect of our service delivery and client relationships.
X.pertise
Deep knowledge and mastery across financial disciplines, ensuring comprehensive solutions for complex challenges.
X.pand Horizons
Unlocking opportunities beyond conventional limits, opening new pathways to growth and prosperity.
X.ecute with Precision
Turning strategic visions into measurable results through meticulous planning and flawless implementation.
X.ceed Expectations
Delivering impact beyond what was imagined, consistently surpassing client expectations and industry standards.
X.emplify Integrity
Acting with unwavering honesty and independence, maintaining the highest ethical standards in all dealings.
X.ternal Influence
Providing unbiased advice focused solely on client success, free from external pressures or conflicts of interest.
Our Services
Cap.X offers a comprehensive suite of strategic advisory services designed to transform your business and build lasting value.
CFO Advisory
Strategic financial leadership and guidance for sustainable growth and operational excellence.
Digital Finance Transformation
Modernizing financial processes through technology and digital innovation.
Accounting Advisory
Expert accounting guidance and compliance solutions for complex business needs.
FP&A & Performance Intelligence
Advanced financial planning, analysis, and performance optimization strategies.
Finance Processes & Internal Controls
Robust financial controls and process optimization for risk management.
M&A Advisory
Comprehensive merger and acquisition guidance from strategy to execution.
Capital Raising Support Advisory
Strategic support for fundraising and capital structure optimization.
Strategic Valuation Advisory
Professional business valuation services for strategic decision-making.
Restructuring & Turnaround Advisory
Expert guidance for business transformation and financial recovery.
Exit & Readiness Advisory
Comprehensive preparation for successful business exits and transitions.
Feasibility & Business Planning
Thorough analysis and strategic planning for business initiatives and investments.
Market Entry & Expansion Strategy
Strategic guidance for entering new markets and expanding business reach.
Our Methodology
OUR PROCESS
At Cap.X, we view consulting as a dynamic, end-to-end journey not a one-off engagement. Our proven process ensures that every stage of transformation is carefully designed, expertly executed, and continuously optimized to deliver measurable impact.
01
Discovery & Diagnosis
We start by deeply understanding your organization, objectives, and challenges. Through rigorous assessments and stakeholder engagement, we uncover hidden opportunities and potential risks.
02
Strategy Design
Leveraging our deep market insights and analytical capabilities, we craft tailored strategies that address current realities while preparing your business for future growth.
03
Execution & Implementation
Strategy without execution is just theory. We translate plans into action, working alongside your teams to implement solutions with precision and speed.
04
Optimization & Governance
We monitor outcomes, measure performance, and fine-tune strategies to ensure sustainable results. Our governance frameworks ensure alignment with best practices and regulatory standards.
05
Legacy Building
Beyond immediate results, we focus on creating structures, cultures, and capabilities that continue to generate value long after our engagement ends.
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Our Expertise
Industry-Focused Solutions
Delivering specialized financial and strategic advisory services across key industries in the MENA region and beyond.
Retail:
Enabling retailers to optimize operations, drive customer engagement, and adapt to evolving consumer behavior.
Construction:
Delivering financial control, project governance, and strategic planning for complex infrastructure and real estate projects.
Information Technology:
Structuring growth, funding, and governance for rapidly evolving tech companies.
Real Estate:
Advising on investment strategies, portfolio optimization, and capital structuring for sustainable growth.
F&B:
Guiding operators and investors on expansion, brand positioning, and profitability optimization.
Healthcare:
Enabling providers and investors to navigate regulatory environments and scale operations sustainably.
Ventures:
Supporting startups and venture backed companies with capital strategy, scaling roadmaps, and governance frameworks.
Private Equity:
Supporting deal sourcing, valuation, due diligence, and portfolio company transformation.
E-commerce:
Empowering digital-first businesses to optimize financial performance and accelerate growth.
Our Expertise
Sector Expertise
Our cross-sector expertise spans diverse industries, delivering tailored solutions that drive growth, efficiency, and long-term value across every market we serve.
Retail
Unified financials across channels with demand forecasting and inventory optimization strategies.
Real Estate
Empowering real estate firms to scale smarter and unlock long-term value in dynamic markets.
Ventures & Startup
Fueling startup growth with strategic finance, operational excellence, and scalable business models.
Construction
Real-time project financial visibility and advanced cost modeling for construction excellence.
F&B
Enabling service-driven firms to scale with structure, improve margins, and unlock sustainable growth.
Private Equity
Where capital meets conviction—buy better, build smarter, and exit stronger with strategic precision.
Information Technology
Bringing clarity, control, and confidence to technology companies navigating scale, complexity, and transformation.
Healthcare
Optimizing healthcare operations with integrated reporting, compliance, and value-based care strategies.
E-commerce
Empowering creatives and studios to scale with financial clarity, operational control, and strategic foresight.
Meet Our Team
Meet Our Co-Pilots
We are a collective of thinkers, builders, analysts, and operators united by one commitment to help great companies become extraordinary. Meet the minds that move fast, think deep, and show up with sleeves rolled.
Hatim Hijazi
Co-Founder
Leading transformative change at the intersection of strategy, finance, and innovation, empowering businesses to grow with structure, clarity, and purpose.
Ahmad Alsasa
Co-Founder & Managing Partner
Driving operational excellence and strategic delivery, translating vision into execution through structure, discipline, and results that redefine performance.
Ahmad Mohamad
Manager — Financial Management & Transformation
Expert in IFRS frameworks, financial architecture, and process optimization, developing agile financial systems that elevate performance, transparency, and long-term organizational resilience.
Khalid Farid
Manager — Strategic Finance & Transactions
Specialist in valuation, FP&A, and M&A advisory, guiding clients through fundraising, deal structuring, and financial planning to achieve sustainable growth and strategic clarity.
Adnan Subhi
Associate — Strategy & Advisory
Supporting engagements across finance, research, and strategic planning, combining analytical rigor with adaptability and a forward-looking mindset that drives continuous progress.
Insights
A hub of ideas, strategy, and foresight-crafted to inform, transform, and fuel bold decisions.
Business Fundamentals
April 11, 2025
We harness technology, analytics, and compliance-driven solutions to enhance decision-making and efficiency.
Business Fundamentals
April 11, 2025
We harness technology, analytics, and compliance-driven solutions to enhance decision-making and efficiency.
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Let's Build What's Next Together
We look forward to partnering with you on your journey to building a lasting legacy.
Start Your Journey